To show off their high-end Sierra Milenario product, Sierra asked me to develop a series of posters that connected the animal nature of each individual product to the products themselves.
This was achieved by using the flavour profiles of the tequilas to construct imagery that would evoke that profile.
An alternate set of posters were created to connect the product more to the "astrological" nature of the branding. Each animal aspect was built using the aesthetics of star-signs.
The snake is flexible and subtle.
The Jaguar exudes elegance and power.
The Eagle is resolute and proud.
The Crocodile's strength lies just beneath the surface.
The Rabbit is quick and curious.
The Monkey is powerful but playful.